Technical finesse is a poor substitute for creativity

In response to Philip Ainley’s letter regarding young talent (DW 8 April), I couldn’t agree more.

I took on a graduate a few years ago. Technically he is good, he is very reliable and he brings energy to the team, but when it comes to creativity, it just isn’t there.

I guess that’s what I’ve always thought about the industry – anyone can be taught to be a ’designer’, but creativity cannot be taught. You’ve either got that spark or you haven’t, and pens and sketch pads aren’t going to make a blind bit of difference.

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