Jones Knowles Ritchie has appointed former SP Lintas board member Nir Wergrzyn as managing director. The appointment comes as part of plans to strengthen JKR’s strategic brand development and planning skills. The role is a new one and Wergrzyn will be responsible for day-to-day operations of the group.
The new appearance looks to give the retail brand a more consistent and “ownable” identity across both physical and digital spaces.
These designers are rethinking the surfaces we touch and turning them into COVID-killing materials, which can be fabricated as familiar objects.
The identity for the neighbourhood centres around a graphic “R” logo, which the studio says is designed to “almost disappear” when applied.
The company’s first new logo in 20 years was created by an in-house design team and looks to embrace both physical and digital platforms.