Five finalists were chosen from over 1000 Mind, Body, Soul competition entries to design a product to enhance the mobility of others. Designs had to improve quality of life, be affordable, environmentally friendly and commercially viable. The finalists include Quacky, a beach shoe-come-flipper by Martina Carpelan, and Irene Zingarelli’s Easy Rider (pictured) – luggage that turns into a scooter. The winner will be announced at 100% Design.
MarinaTex, an organic and biodegradable alternative to traditional plastic, was developed by University of Sussex student Lucy Hughes.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.
The week-long festival will also host speakers including interaction design expert Daljit Singh and representatives from Heatherwick Studio.