STB packaging for Mothercare

Stocks Taylor Benson has developed packaging concepts for troubled retailer and takeover target Mothercare, covering six product ranges.

The consultancy is this week awaiting sign-off of the ‘definitive brand guidelines’, now being developed by Big Fish, before it can finalise the pack designs, says STB design director John Benson.

Big Fish was named as Mothercare’s first brand guardian last month, as the company struggles to retrench in the wake of its third profit warning in less than a year.