Vibrandt is considering how to capitalise on the brand opportunities generated by the success of Jane Smith, a member of its artwork department, who led England’s hockey team to silver at the Commonwealth Games. Smith has been known to appear in the office with a variety of broken limbs, but during the past two weeks it’s been worth all the pain. Only a controversial Indian goal, that snatched gold from the team’s fingertips, scuppered Smith’s full poster-girl potential. Beckham-like status will have to wait until the next Olympics.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.