Vibrandt is considering how to capitalise on the brand opportunities generated by the success of Jane Smith, a member of its artwork department, who led England’s hockey team to silver at the Commonwealth Games. Smith has been known to appear in the office with a variety of broken limbs, but during the past two weeks it’s been worth all the pain. Only a controversial Indian goal, that snatched gold from the team’s fingertips, scuppered Smith’s full poster-girl potential. Beckham-like status will have to wait until the next Olympics.
Sweden-based studio Snask has created the identity for Axfood’s #Mat2030 campaign, which features a series of fresh food items arranged into different words.
Last week, publisher Oxford University Press Education was given a new look by Baxter and Bailey. Now, designers share some of their favourite examples of educational design.
F1’s logo, designed by Wieden + Kennedy last year, could face a copyright dispute because of its similarity to that of a compression tights brand owned by manufacturing giant 3M.
The games company’s Labo kit features flat-pack cardboard sheets that can be transformed into pianos, motorbikes and fishing rods when combined with the Nintendo Switch console.