Creative group 20:20 London has designed a film and microsite for Jaguar, to promote the car manufacturer’s new X-Type 2.2 Diesel. The black and white film, set in a casino, features a mysterious card player, who turns out to be the viewer. The microsite aims to portray ‘luxury and style’, giving Jaguar ‘a contemporary, fashionable image’. It launched last week at www.areyoux-type.com.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.