Creative group 20:20 London has designed a film and microsite for Jaguar, to promote the car manufacturer’s new X-Type 2.2 Diesel. The black and white film, set in a casino, features a mysterious card player, who turns out to be the viewer. The microsite aims to portray ‘luxury and style’, giving Jaguar ‘a contemporary, fashionable image’. It launched last week at www.areyoux-type.com.
Illustration-led puzzle companies speak with us about how they have capitalised on a market which has been supercharged by pandemic lockdowns and a desire to “switch off”.
From colour charting the Beach Boys to a characterful pet food rebrand, these were some of our favourite projects from the past month.
Nine designers have been recognised with the accolade, which is awarded each year by the RSA and has previously included James Dyson and Vivienne Westwood.
The old crest had not been touched since the 1970s and was seen by the club to not be communicating well in the modern world.