‘A pink feather to tickle your fancy, a condom to play it safe or a pair of cherry lips to kiss your desire?’ offers Still Waters Run Deep, which enclosed these items in vacuum packs for Valentine’s Day and sold them for 5.95 each at the Design Museum shop.’The idea came from our Christmas cards, which were vacuum-packed Christmas cake, so we decided to take an unusual approach to Valentine’s Day,’ says Still Waters client services director Peter Mills.The group is now brainstorming for Mothering Sunday and Easter.
The new appearance looks to give the retail brand a more consistent and “ownable” identity across both physical and digital spaces.
These designers are rethinking the surfaces we touch and turning them into COVID-killing materials, which can be fabricated as familiar objects.
The identity for the neighbourhood centres around a graphic “R” logo, which the studio says is designed to “almost disappear” when applied.
The company’s first new logo in 20 years was created by an in-house design team and looks to embrace both physical and digital platforms.