The extremely fashionable anti-fashion magazine Blow has been redesigned by London design consultancy 10×5. The designers – including James Hodgson, Stephen Turner and Todd Turner – have worked on parts of previous editions of Blow. But issue number ten is 10×5’s first try at designing the whole thing. A die-cut cover sets the tone. Current design clichÃ©s in the mode of Ray Gun have been spurned in place of powerfully simple black and white layouts. 10×5 is now on board for future issues and Blow issue ten is available at the cost of 3.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.