Canadian Pacific Hotels is celebrating its 110th anniversary with the launch of a new identity by Taylor & Browning Design Associates in Toronto. This is the first time it has had an identity designed specifically for its hotels.
The consultancy won the project after a credentials and written proposals pitch, says group chairman and creative director Paul Browning.
“We gave the identity a strong heritage look in recognition of the company’s position in Canadian history. At the same time, certain modern elements were incorporated in the design to render it an equally appropriate symbol for the newer properties,” says Browning.
The corporate identity, which features the monogrammed initials CP and a crown surrounded by maple leaves, will be adapted slightly to brand each of the chain’s 26 properties. The marque’s roll-out started on 1 February and complements a recently completed five-year restoration programme for the properties.