The BBC’s corporate head of design Tony Key has appointed Price Macniven to design the interiors of a new main reception area at Television Centre in London’s White City.
The BBC’s in-house architects have designed the structure for what will be the BBC’s largest reception area. It is scheduled for completion by July. Price Macniven’s team, led by partner Graeme Lusted, was appointed after a four-way paid creative pitch.
Graphic designers, exhibition designers and architects will be sought in the summer to transform Battersea Power Station, which has finally been bought by the Parkview Group after protracted negotiations.
The former power-generating station and London landmark will be turned into a leisure complex costing “anything between 100m and 800m”, according to a Parkview spokesman.
Parkview is headed by the Hwang family from Hong Kong. Its London office has a team of four in-house designers who have worked on basic concepts for graphics and exhibitions, according to a Parkview spokesman.
“We’re applying for planning permission in the summer, and will look around for designers at that time too,” the spokesman says, adding “we’ll definitely need additional resources”.
US architect Portman & Partners International has already created initial sketches for the station (DW 8 July 1994).