IT corporation steps lightly with new look

Information technology services company Adia has a new name and identity developed by Lippincott & Margulies in New York.

Information technology services company Adia has a new name and identity developed by Lippincott & Margulies in New York.

The 2000-strong company in Towson, Maryland, changed its name and look to help differentiate it from general staffing companies, president and chief executive Roy Haggerty says.

The new name, Ajilon,”derives from the word ‘agile’, and reflects a company with the capacity to keep abreast of the latest techniques and technologies”, says consultancy principal Kimberly Rendleman.

The logo features a yellow to red banner and will be implemented on all print and electronic advertising, corporate communications and marketing materials.

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