CLN simplifies Ovum on-line

Citigate Lloyd Northover has redesigned the corporate identity for Ovum, an analyst and consulting company, as well as redesigning and merging its three websites into one.

The consultancy was originally approached to overhaul Ovum’s branding system on its websites, which were very informationheavy and “busy” visually. CLN convinced Ovum to revamp the identity and increase the amount of branding on-line.

CLN won the job, worth a fivefigure sum, after a three-way credentials pitch against undisclosed consultancies. It began work in August; the new look launches this week.

Ovum previously operated three separate websites, which have been merged into a single site at www.ovum.com.