Aspect and Kemistry are branding Delia Smith’s first website, www.deliaonline.com. The site is being developed in-house.
Deliaonline goes live on 1 March and aims to be a “feature-rich food portal” incorporating a recipe search engine and interactive facilities, which will enable visitors to chat with Delia on-line. The site is aimed at 35-64 year-old women but hopes to attract aspiring young chefs as well as a male audience.
The site will be launched by New Crane Internet. Its parent company New Crane publishes Sainsbury’s Magazine.