Victoria Real creative director Jason George has been promoted to the international creative board of television production company Endemol, which owns 50 per cent of the digital design specialist.
The Endemol board generates new television programme formats. A Victoria Real spokesman says George’s appointment will give the group the opportunity to give more creative input to new ideas from their conception.
“The chance to contribute our expertise to the creative heart of Endemol is a sign of its commitment to interactive media,” says George.
The Endemol Group owns the format for shows including Ready Steady Cook, Changing Rooms and Big Brother.