DJPA has redesigned Options’ hot chocolate drink brand. The redesign includes a new treatment of the Options brand name, which is rendered in swirling, melted chocolate-style glossy script. The ‘O’ has been lent greater emphasis and forms the basis of a single brand icon. The ‘O’ swirl is branded with the various Options flavours, including Outrageous Orange, Mint Madness, Belgian Chocolate, Turkish Delight, Indulgent Irish Cream and a new limited edition flavour, Choca Mocha. It features different centres to reflect each drink – for example, a clump of mint or an orange – and is designed to give the brown greater standout against the light blue background. ‘We have been able to move the Options brand on now that it is more recognisable,’ says DJPA designer Sarah Jones. ‘Its distinctive “O” is strong enough to stand alone.’
Designed with Made Thought studio, the future-facing look for the image sharing platform seeks to embrace “humanity” and reisist tech clichés.
The Creative Industries Fund will provide “a package of targeted support” for UK-registered micro and small businesses with innovative ideas.
Co-founders Rebecca Thomson and Rachita Saraogi discuss how their design-led workshops can build girls’ confidence and prompt industry change.
Finished just in time for museums to reopen to the public on 17 May, the project uses the “local details” of the poet’s work to form the visitor experience.