DJPA has redesigned Options’ hot chocolate drink brand. The redesign includes a new treatment of the Options brand name, which is rendered in swirling, melted chocolate-style glossy script. The ‘O’ has been lent greater emphasis and forms the basis of a single brand icon. The ‘O’ swirl is branded with the various Options flavours, including Outrageous Orange, Mint Madness, Belgian Chocolate, Turkish Delight, Indulgent Irish Cream and a new limited edition flavour, Choca Mocha. It features different centres to reflect each drink – for example, a clump of mint or an orange – and is designed to give the brown greater standout against the light blue background. ‘We have been able to move the Options brand on now that it is more recognisable,’ says DJPA designer Sarah Jones. ‘Its distinctive “O” is strong enough to stand alone.’
From colourful, decorative wall-tape aimed at renters through to a way to capture memories of lost loved ones – we round-up some of the best exhibition stalls at this year’s
As Carlsberg unveils a sleek new branding design this month, alongside updated packaging that looks to reduce its plastic waste production, we speak to Taxi Studio about how the beer
The £50m refurbishment project has been led by architectural firm Stanton Williams, and features areas that the public can use without having to buy a ticket to a performance.
The start-up has a new visual identity designed by Wolff Olins, one year after being embroiled in a host of scandals, and two years after its last brand was launched