DJPA has redesigned Options’ hot chocolate drink brand. The redesign includes a new treatment of the Options brand name, which is rendered in swirling, melted chocolate-style glossy script. The ‘O’ has been lent greater emphasis and forms the basis of a single brand icon. The ‘O’ swirl is branded with the various Options flavours, including Outrageous Orange, Mint Madness, Belgian Chocolate, Turkish Delight, Indulgent Irish Cream and a new limited edition flavour, Choca Mocha. It features different centres to reflect each drink – for example, a clump of mint or an orange – and is designed to give the brown greater standout against the light blue background. ‘We have been able to move the Options brand on now that it is more recognisable,’ says DJPA designer Sarah Jones. ‘Its distinctive “O” is strong enough to stand alone.’
Plan set out to engage designers with key climate change issues as part of two day festival, which looks to forge better links between designers and leaders in sustainability.
In-house design experts say designers need to be braver when releasing products into the world, but maintain that ROI dialogue should not stifle creativity.
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The 59th edition of the design and advertising body’s annual has an editorial slant, and has been designed by Studio Dumbar.