Origin has created the identity for deliberately elitist Cheshire health and fitness club Ethos, which plans to restrict its membership to create a friendly club feel. Origin has designed a bespoke font that reads Ethos one way and a random string of numbers, 50473, when turned upside down, which mirrors the strapline ‘more than just a number’. The identity will be applied to stationery, membership cards, staff uniforms and signage, and may eventually be applied to a 50473-branded range of clothing.
New Pentagram partner Yuri Suzuki gives us an insight into his highly experimental work ahead of a talk he will give at Design Indaba in Cape Town, South Africa, later
This year’s branding, created by design studio Johnson Banks alongside illustrator Simon Prades, features an “F” letterform inside a silhouette of the festival’s guest director.
Guy’s Hospital recently invested in a £50 million project to improve cancer care at the London NHS trust – we speak to BAT Studio about designing The Living Room, a
As we celebrate 100 years of Bauhaus, we ask designers how the school, its teachings and approaches have influenced their design style or career.