Origin has created the identity for deliberately elitist Cheshire health and fitness club Ethos, which plans to restrict its membership to create a friendly club feel. Origin has designed a bespoke font that reads Ethos one way and a random string of numbers, 50473, when turned upside down, which mirrors the strapline ‘more than just a number’. The identity will be applied to stationery, membership cards, staff uniforms and signage, and may eventually be applied to a 50473-branded range of clothing.
Lume, which has been developed by Imagination, can be used to present research in 3D from fields including science, medicine, astronomy and finance.
True North has carried out the project, which includes a Lego brick-based visual system, a “playful” tone of voice and imagery of children engaging with the kits.
The prime minister revealed the first draft of the UK’s withdrawal agreement from the EU on 14 November, to much controversy and speculation from her peers. We analyse the policies
The Team has created a series of “striking” black and yellow posters, billboards and digital adverts to highlight the consequences of not taking gas safety seriously.