Origin creates identity for Ethos health club

Origin has created the identity for deliberately elitist Cheshire health and fitness club Ethos, which plans to restrict its membership to create a friendly club feel. Origin has designed a bespoke font that reads Ethos one way and a random string of numbers, 50473, when turned upside down, which mirrors the strapline ‘more than just a number’. The identity will be applied to stationery, membership cards, staff uniforms and signage, and may eventually be applied to a 50473-branded range of clothing.