Origin has created the identity for deliberately elitist Cheshire health and fitness club Ethos, which plans to restrict its membership to create a friendly club feel. Origin has designed a bespoke font that reads Ethos one way and a random string of numbers, 50473, when turned upside down, which mirrors the strapline ‘more than just a number’. The identity will be applied to stationery, membership cards, staff uniforms and signage, and may eventually be applied to a 50473-branded range of clothing.
National Rail raised eyebrows this week with a green revamp of its logo – we spoke to designers including Astrid Stavro and Matt Baxter about the change.
ThoughtMatter has rebranded the New York music and cultural space with details inspired by the local area’s arched windows.
The illustrator talks to Design Week ahead of a new exhibition about breaking into the industry and why it’s more fun to draw haute couture than “wearable clothes”.
Plan set out to engage designers with key climate change issues as part of two day festival, which looks to forge better links between designers and leaders in sustainability.