Origin has created the identity for deliberately elitist Cheshire health and fitness club Ethos, which plans to restrict its membership to create a friendly club feel. Origin has designed a bespoke font that reads Ethos one way and a random string of numbers, 50473, when turned upside down, which mirrors the strapline ‘more than just a number’. The identity will be applied to stationery, membership cards, staff uniforms and signage, and may eventually be applied to a 50473-branded range of clothing.
Design studio The Team has given the charity a new identity centred around the equals symbol, in a bid to highlight its aim to make the UK a better place
The festival, which will run in October and is focusing on the work of pioneering female authors, is now in its 12th year and has been given a new look
As the V&A becomes the hub for the London Design Festival for the 10th time, we take a closer look at the installations, displays and talks happening throughout the week
Offthetopofmyhead’s founder and creative director John Spencer, says jargon and bullshit are getting in the way of people understanding and valuing design.