The Team has designed the Government’s Green Paper on education and a supporting website, which launches this week, for a fee of more than £100 000.
The Green Paper, Schools: Building On Success, sets out the Government’s ideas for the development of its education policy for the next five years.
In addition to print and website work, The Team has designed a summary document, which is intended for public consumption.
A Department for Education and Employment spokeswoman says the Green Paper job was worth about £50 000 for the design of the main document, which includes the cost of design, typesetting, photography and art direction. Design management of the website was worth about £60 000 in fees. No figure is available for the design and management of the summary document.
The Team, which is on several Government department rosters, including those of the DfEE, the Department of Health and the Home Office, describes work on Government white and green papers as one of its key business roles. Last year it designed The NHS Plan, the Government’s vision for the future of the NHS.
The Team managing director Julian Grice says: “White and green papers are becoming much more creatively-driven and are about setting a tone of voice.”
“The DfEE was looking for an approach, a tone of voice and a look and feel for the document. We generated the imagery and tried to capture the essence of the Government’s future policy on education.”
The DfEE roster numbers 22 consultancies with The Team, Minale Tattersfield & Partners, Citigate Lloyd Northover, Bell Design & Communication, Synergy, Hallmark and First Impression Design included on it.