Southern Comfort experience

Brand development specialist The Edinburgh Consultancy has been appointed by US wine and spirits company Brown-Forman Corporation to conduct a feasibility study for a Southern Comfort brand experience in New Orleans.

If approved, the project will become a visitor centre to promote the Southern Comfort brand.

The consultancy will prepare strategic design concepts for the “experience” and hopes to work with locally-appointed architects.

Southern Comfort vice president and global marketing director Steven Sarfin says: “The Southern Comfort Centre would be a major investment in the brand. We selected the Edinburgh Consultancy after an international review.”