Springetts sets pulse for Abacor

Springetts has created the visual brand identity for the latest cholesterol buster, Abacor, and an “Intel inside” positioning for the Nutripharma brand.

The London consultancy, which was handed the business without a pitch by the Scandinavian functional food and drink firm, has designed the identity to work alongside existing brands. Abacor is a cholesterol reducing agent that will be used as an ingredient in other brands.

“We’ve worked through many possible permutations for the brand and ultimately the “Intel Inside” approach offers the most opportunity,” says Springetts creative director Pete Green.

The branding will appear alongside established brand names and will effectively be promoted through them.

Nutripharma chief operating officer Robert Wharen says that the first products to appear in the UK will be a sachet, a ready to drink product and a nutritional bar, slated for launch in the third or fourth quarter of the year.