Touch of Frost for Laurence King

Vince Frost has been appointed by art, design and architecture publishing company Laurence King to redesign its corporate identity and oversee the design of selected new titles.

Frost was approached by the publishing company to create a new look to mark its tenth anniversary. He will be Laurence King’s first consultant art director and will work on an ad-hoc basis.

According to a Laurence King spokeswoman, the updated marque should iron out past problems with consistency.

It is scheduled to launch in April across stationery, book catalogues and a redesigned website at www.laurence-king.com.

The on-line offering will also be designed by Frost, whose brief is to make it more user-friendly.

Frost, managing director of Frost Design, will oversee the design of several forthcoming art, design, architecture and art history titles.

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