London Transport Museum

The London Transport Museum has revealed the first look at its forthcoming branding, created by The Core. It is trying to shake off an image of a staid museum for ‘lads and dads’, in favour of one with wit and energy, says Core creative director Alistair Whitely. Various London Transport roundels relate to different areas of the new museum. The venue’s Lumsden Design Partnership-designed shop reopens on 30 March and the main museum follows in October. Ralph Appelbaum Associates is designing the exhibition and David Worthington is curating its design gallery.