The London Transport Museum has revealed the first look at its forthcoming branding, created by The Core. It is trying to shake off an image of a staid museum for ‘lads and dads’, in favour of one with wit and energy, says Core creative director Alistair Whitely. Various London Transport roundels relate to different areas of the new museum. The venue’s Lumsden Design Partnership-designed shop reopens on 30 March and the main museum follows in October. Ralph Appelbaum Associates is designing the exhibition and David Worthington is curating its design gallery.
Design studio Ragged Edge has rebranded the London stationery company with a logo inspired by printers’ marks.
The Swedish car manufacturer has unveiled a flat logo redesign, as part of a wider brand update intended to tie into ongoing automotive trends.
The electric scooter is reportedly the lightest on the market and the first in the world to utilise “smart” technology for enhanced safety.
National Rail raised eyebrows this week with a green revamp of its logo – we spoke to designers including Astrid Stavro and Matt Baxter about the change.