This year we will be mostly following Benrik’s ‘change your life’ diary (£12.99, Penguin Viking) to the letter. ‘Its dictates may seem arbitrary, but only thus can we counter the arbitrariness of fate,’ write co-authors Ben Carey and Henrik Delehag. Sounds good enough. On Tuesday, we sent a letter to a mass murderer. Yesterday, we flattered someone to see if it got us anywhere (result still pending). Today, we are gay for a day (in other circumstances, we’d be playing it straight). Tomorrow, we will be discreetly giving people the finger. Log on to www.thiswebsitewillchange yourlife.com and become a part of our new religion.
Finding the best way to inform customers how their food buying impacts the planet, presents a unique packaging design challenge.
The identity seeks to showcase Nuud’s sustainable ethos with a strapline of: ‘chew plants, not plastic!”
Following the Duke of Edinburgh’s passing, we look back at his contribution to design including the long-running designers prize that bears his name.
The redesign will affect Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, and is the first global packaging update since 2016.