Courtesy of Fudge Studios, a series of blue- and yellow-tinted ‘digital’-style images featuring Manchester City football fans – and overlaid with the rousing strapline, ‘City ’til I die’ – now grace dining, bar and entrance areas at the Premiership club’s City Social sports bar. According to the Bolton group’s creative director David Eccles, the consultancy was briefed to ‘give life’ to the bar through graphics that highlight ‘the passion of the fans and the spirit of the game’. ‘We couldn’t use player shots, because players [come and go],’ he adds. City Social is situated in the Reebok City complex, adjacent to the 48 000-seat City of Manchester Stadium.
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