Courtesy of Fudge Studios, a series of blue- and yellow-tinted ‘digital’-style images featuring Manchester City football fans – and overlaid with the rousing strapline, ‘City ’til I die’ – now grace dining, bar and entrance areas at the Premiership club’s City Social sports bar. According to the Bolton group’s creative director David Eccles, the consultancy was briefed to ‘give life’ to the bar through graphics that highlight ‘the passion of the fans and the spirit of the game’. ‘We couldn’t use player shots, because players [come and go],’ he adds. City Social is situated in the Reebok City complex, adjacent to the 48 000-seat City of Manchester Stadium.
The branding features a strong, typographic logo based on the designer’s initials, and a “clashing” colour palette of beige and pink.
Last week, we wrote about a new retrospective on graphic designer Nigel Waymouth, whose psychedelic work graced the album covers of Pink Floyd and Jimi Hendrix during the 1960s. Now,
Illustrator and designer Ben Tallon looks at how rising tuition fees are deterring budding creative students, and asks whether short courses could be just as valuable.
The organisation’s ongoing Design in the Public Sector programme will focus on addressing lifestyle issues such as smoking through prevention methods as part of a 16-week course.