The National Centre for Young People with Epilepsy launches its C Eye-designed annual report this week, the first evidence of a larger brand review at the organisation.
The group was appointed in September after a four-way creative pitch and was initially briefed to focus on the annual review. Following stakeholder workshops, the charity decided to overhaul its entire brand, says C Eye senior designer Michael Sheridan.
‘The brand was underselling itself,’ he explains. ‘It needed to position itself as a leader in its field and [be] a more confident and authoritative voice.’
NCYPE chief executive Bob Haughton says the charity wants to ‘move away from reporting on a departmental format towards telling more personal stories. It’s not important what each department does, it’s the outcome for children we want to focus on.’
The consultancy is now working on further projects for the charity, including advertising and fundraising literature.