Land Rover unveiled its first ever concept vehicle last week, designed under Land Rover design director Geoff Upex at its Gaydon design studio in Warwickshire. The three-door Range Stormer is a high performance sports utility vehicle ‘inspired by the Range Rover ethos’. An as yet unnamed five-door model will be launched early next year. The concept design was unveiled at the International Auto Show in Detroit.
Design outfit Studio Texture has led the redesign, keeping the previous Pentagram-designed logo but introducing new colours, typography and tone of voice.
The newly-established partnership hopes to create more aesthetically-pleasing solutions to COVID wayfinding in working, retail and even domestic spaces.
The Swedish design innovation lab has collaborated with several studios to create a typographic identity that is as “neutral as possible”.
This free-to-access report by Design Week in partnership with Framer is the first global survey commissioned to investigate the benefits and effectiveness of digital prototyping.