Leonhardt sings to Anthem’s tune

Ted Leonhardt joins San Francisco-based Anthem Group as global president this week.

The group is a branding and packaging specialist and Leonhardt says he has been appointed to ‘sharpen the agency’s positioning’.

Leonhardt (pictured) founded the Leonhardt Group, now Leonhardt Fitch, in 1985. He joined the then Cordiant owned Fitch Worldwide as global chief creative officer when it acquired the Leonhardt Group in 2000. He left in March 2002 and has since been working as an independent consultant.