Vox Pop

A clutch of young designers are beginning to challenge the doyens of the industry, with three of the four Design Museum Designer of the Year Award nominees announced last week aged under 35. Which young designer do you think is making an impact and why?

‘James Norton – if you’re lucky enough to have already met him you will have found yourself running back to the drawing board at stupid times of the night to try to change the world. With his ability and willingness to share new ideas he has inspired many. His addictive interest in our industry and education will help maintain the highest levels of design in the UK for years to come.’

Steve Royle, Designer, Astound

‘Lighting designer Paul Cocksedge. While many lighting designers are increasingly concerned with employing the latest technological advances, Cocksedge has opted to exploit the basic properties of electricity with simple, yet diverse materials. His range so far is tactile, mysterious and enticing, with a refreshing honesty. Ironically, I don’t think he wants to make a big impact.’

Max Fraser, Author and founder of Design UK

‘Hella Jongerius (just a little over 35) is making a unique and welcome impact. Her intelligence, quirkiness and conceptual rigour always asks questions in an industry that can be staid and dominated by a few, er, good men.’

Natasha Chetiyawardana, co-winner of the 2003 One Year On prize

‘Jonathan Saunders, who has reinvented couture prints – he’s bagged consultancy work for Pucci and Chloe, and everyone will be able to look at his own collection showing at London Fashion Week in February.’

Erik Torstensson, Creative director, Saturday

‘OSX leads the way in interface design, but where does Apple Computer find inspiration for its fluid reactivity? I guess people like Danny Brown who, despite having few commercial supporters, are capable of articulating a rich spectrum of sensual interactivity.’

Nicolas Roope, Creative director, Poke

‘There are many highly talented young individuals at the moment, but I’m more aware of those who work in small groups like NB Studio, GBH and Eggers Diaper. These and other independent groups are doing consistently impressive work that’s also commercially successful.’

Garry Blackburn, Creative director, Rose Design

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