Boots opens interactive store

Boots The Chemists has unveiled its newly-refurbished flagship store in Manchester. The 4400sqm shop is the company’s largest in the world and uses a series of interactive areas.

Consultancies that worked on different elements of the store included Hosker Moore & Kent, 20/20 Design and Strategy Consultants and Pentagram.

Boots external communications manager Priscilla Dawson says the store design aims to create a “living magazine” by “bringing inspiration and excitement to the health and beauty market.

“We want to encourage people to feel less intimidated about buying from behind the counter and these test and play areas make it really accessible to experiment in a non-threatening way,” she says.

See “News Analysis”