The Scottish Gallery in Edinburgh is relaunching this week, with a complete overhaul of its brand identity by Nevis Design Consultants.
The group beat Sunsol and the Touch Agency to the project, which is worth a £20 000 fee, following a credentials pitch in December. It encompasses a review of the gallery’s identity and website, www.scottish-gallery.co.uk, as well as the design of exterior signage and print materials including stationery, catalogues and advertising.
‘We’re in the business of communications, and it became apparent to us that it was high time for a makeover,’ says Scottish Gallery managing director Guy Peploe, adding that the revamp is only the second change in the gallery’s identity since its establishment in 1842.
‘It was very important that we built on our traditional strengths and continuity and made people aware that this is a well-established business – but at the same time brought everything up to date,’ he explains.
According to Nevis Design Consultants design director Graham Scott, the group has devised a monogram marque that can be rendered in different colourways, according to the application. It will also incorporate the strapline ‘Contemporary arts since 1842’.
The website, which is expected to launch by the beginning of August, will provide a largely pictorial overview of the gallery’s remit and possessions.
The Scottish Gallery exhibits a mix of 20th century and contemporary Scottish art, ceramics glass and jewellery.