Interesting environments to work in? Let me see…

In your magazine last week you asked what is the most interesting environment you have ever worked in (Voxpop, DW 8 July)?

In the pursuit of different ways of making a connection between the consumer, brand, product and experience within a particular context, one of the more interesting environments we proposed for Sony Playstation was an underground car park.

We created driving experience pods for Gran Turismo 5, which were lined up and powered up. The futuristic forms, set against the eerie backdrop of the car park, were deliberately orchestrated to take consumers out of a retail mindset and into an environment that heightened the perception of a realistic urban driving experience.

Jeff Kindleysides, Founder, Checkland Kindleysides, by e-mail

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