A new sports bar owned by rugby player Victor Ubogo and restaurateur Christopher Gilmour has been opened on London’s Kings Road. Interiors are by Din Associates with graphics by
The 465m2 bar is called Shoeless Joe’s Bar and Grill after the 1920’s US baseball hero.
The ground floor consists of the Sports Restaurant which seats 60 people. Oak and American walnut have been used for the bar with wall surfaces “in a mulberry coloured render to create a calmer and quieter atmosphere than the main bar, with the emphasis on comfort and relaxation”, says a Din spokesman.
The bar area is split level with a maple floor on the higher level and a ceramic one on the lower level.
Johnson Banks has designed the bar’s identity and logo, which has been implemented on menus and all promotional material.