London’s Intro has designed a children’s pack guide for use in libraries and schools for The Library Association. Aimed at 8 – 12-year-olds, the Power Pack is in bright yellow, orange, purple and lime green and features an icon to lead children through the pack cards. The character, inspired by current album and street graphics trends, is ‘a library addict who’s cool’, says consultancy designer Scott Parker. The pack’s 12 cards feature games and quizzes, some of which were thought up by Intro. 20 000 Power Packs will be distributed nationally.
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