‘We are looking to express what we believe are the key characteristics of our country: friendliness, openness and surprise,’ says Caribiner International managing director for Australia, Paul Kenny. ‘The journey through the open pavilion tells a story of immigration. Entering past an aquarium and past aboriginal totem poles you arrive at a virtual theatre with a 1800 screen, showing time-lapse photos of Australian heritage sites. The journey through is a twisted loop design to maximise space. There are a number of walk-by areas, touchscreens and pools off to the side with related areas. ‘We set up a palette of colours relating to those of the Australian Tourist Council, but extending the Brand Australia colours. We added a striking terracotta red, like Ayers Rock, a gentle purple after-sunset sky colour, and a bright sky blue, plus elements of black reflecting our country’s aboriginal heritage. ‘The other brand expression we designed was six variations of a piece of music in six sections of the pavilion. Each has the same rhythm and they are all synchronised – fading into one another as you move around.’
The 30 shortlisted designs for this year’s Loewe Craft Prize will go on display at the museum this May, and the overall winner will be awarded €50,000.
The shortlist of 200 illustrators has been whittled down from over 3,000 entries, and will go on display at Somerset House in June.
A new research project by Thomas.Matthews and students from the RCA is aiming to “continue the conversation” about sustainability in the publishing industry.
D&AD has launched its eclectic branding for its annual festival and awards, taking place this week – we look at how it was co-designed by Hato and thousands of people