‘We are looking to express what we believe are the key characteristics of our country: friendliness, openness and surprise,’ says Caribiner International managing director for Australia, Paul Kenny. ‘The journey through the open pavilion tells a story of immigration. Entering past an aquarium and past aboriginal totem poles you arrive at a virtual theatre with a 1800 screen, showing time-lapse photos of Australian heritage sites. The journey through is a twisted loop design to maximise space. There are a number of walk-by areas, touchscreens and pools off to the side with related areas. ‘We set up a palette of colours relating to those of the Australian Tourist Council, but extending the Brand Australia colours. We added a striking terracotta red, like Ayers Rock, a gentle purple after-sunset sky colour, and a bright sky blue, plus elements of black reflecting our country’s aboriginal heritage. ‘The other brand expression we designed was six variations of a piece of music in six sections of the pavilion. Each has the same rhythm and they are all synchronised – fading into one another as you move around.’
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.