‘We are looking to express what we believe are the key characteristics of our country: friendliness, openness and surprise,’ says Caribiner International managing director for Australia, Paul Kenny. ‘The journey through the open pavilion tells a story of immigration. Entering past an aquarium and past aboriginal totem poles you arrive at a virtual theatre with a 1800 screen, showing time-lapse photos of Australian heritage sites. The journey through is a twisted loop design to maximise space. There are a number of walk-by areas, touchscreens and pools off to the side with related areas. ‘We set up a palette of colours relating to those of the Australian Tourist Council, but extending the Brand Australia colours. We added a striking terracotta red, like Ayers Rock, a gentle purple after-sunset sky colour, and a bright sky blue, plus elements of black reflecting our country’s aboriginal heritage. ‘The other brand expression we designed was six variations of a piece of music in six sections of the pavilion. Each has the same rhythm and they are all synchronised – fading into one another as you move around.’
It’s commonly thought of as a birthplace for internet challenges and dance routines – but as these designers show, “Design TikTok” is a growing community.
The portable device takes inspiration from indigenous practices at the borders of Venezuela and Colombia.
The visual identity seeks to put a space age spin on noodle packaging, while showcasing thefood brand’s ethical values.
Flow X is the result of 10 years of research, design and development according to the studio, and takes aim at the outdated offering currently on the market.