Central St Martin’s students cut the crap

Acknowledged as one of the leading educational establishments in the creative arts and a breeding ground for many well-known designers, Central Saint Martin’s College enjoys an excellent reputation.

But that reputation may have gone to the heads of some final-year graphic design students, who have developed all the promotional material for the final-year show, which begins on Tuesday.

The theme of the publicity is ‘same shit, different year’, an ‘ironic resemblance to our efforts’, claims third-year student Neil Aitken. This has been generated through a sticker campaign around central London, as well as a seven inch record which has three minutes of banal noise, and ends with the phrase ‘same shit, different year’.