The new British Farm Standard logo – a red and blue tractor image – was launched on Tuesday to help UK farmers compete with imported food. Designed by Basten Greenhill Andrews (DW 14 January) the new marque will be placed on up to 100 fresh product lines and in more than 4000 supermarkets.
There is a new digital format for the marketing and branding conference as well as an expanded schedule, with over 80 sessions.
The identity for Shivering Mountain takes inspiration from the geological and botanical influences on the area, and introduces the world to the concept of “ginology”.
The “next-gen” cereal brand has been branded by the graphic designer alongside illustrations from Shepard Fairey’s Studio Number One.
Today’s “mini-budget” saw the debut of the government’s plan for jobs, with Sunak promising no one “will be left without hope”.