UK Pavilion

by HP:ICM with website by Digit and identity by Chase Design

Four circular exhibition islands linked by walkway bridges form the basis of the UK pavilion, which is flooded with 3000l of water. Designed by HP:ICM for the Foreign and Commonwealth Office, the pavilion plots a walk-through journey into areas themed home, land, world and spirit. Home is devoted to an exploration of British innovations, while ‘Land’ examines Government projects devoted to landscape regeneration. The ‘World’ area is an interactive display produced with the Natural History Museum, given over to ecological education. The ‘Spirit’ area – the FCO’s tribute to British creative industries – uses video loops, wall displays and a short film to champion UK fashion, architecture, design, music and film-making. The UK Pavilion website is at:

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