Visit London is set to launch its new brand positioning at the end of the month, created by Dragon. The consultancy was appointed in April to differentiate Visit London and the city of London from competitors, and to increase global awareness of the organisation. The result of the work will go live at the London Venue Expo on 28 June.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.
The week-long festival will also host speakers including interaction design expert Daljit Singh and representatives from Heatherwick Studio.
His installation for London Design Festival draws on a number of inspirations, from clubbing in the 1990s to fake Crimean villages.