Visit London is set to launch its new brand positioning at the end of the month, created by Dragon. The consultancy was appointed in April to differentiate Visit London and the city of London from competitors, and to increase global awareness of the organisation. The result of the work will go live at the London Venue Expo on 28 June.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.