Visit London is set to launch its new brand positioning at the end of the month, created by Dragon. The consultancy was appointed in April to differentiate Visit London and the city of London from competitors, and to increase global awareness of the organisation. The result of the work will go live at the London Venue Expo on 28 June.
The collaborative concept album was creatively directed by Pentagram’s Abbott Miller, with illustrations from Ori Toor and animations by 1983 studio.
Studio Sutherland has given the organisation a “modern, accessible and easily usable” identity that is centred on the arches found in UK churches.
The studio has collaborated with King’s College London on Urban Mind, to allow users to capture their mood in the city over a 14-day period.
Last week Wales’ Future Generations Commissioner suggested a “guaranteed state income”, similar to a universal basic income (UBI), for creatives would help mitigate the effects of the pandemic on their