Young’s Brewery is poised to open three bars built into condominium developments on the River Thames, under a design scheme by Harrison Design Group.
The Birmingham consultancy was briefed to evolve Young’s traditional public house format into sites that are constructed largely from glass, offering a more contemporary environment than the brewer’s existing estate, according to director Philip Harrison.
‘These are three big spaces on the waterfront, which is always attractive to customers, but the challenge is to somehow marry Young’s brand values – what people expect from a Young’s pub – with what is essentially a glass box,’ says Harrison. ‘We were briefed to capture the traditional spirit of the brewery, but didn’t want to put a quasi-traditional pub into these buildings, or it just becomes like Disneyland.’
Features such as a central bar finished in oak and granite, and open kitchen areas will be common to the three sites, although ‘the intention is to have a high degree of individuality in each site’, says Harrison.
The three locations – Imperial Wharf in Fulham, St George Wharf in Vauxhall and Battersea Reach – are part of a larger residential development scheme by property developer St George.
The Young’s bars will be built into the condominium structures themselves, with the 565 metre squared Vauxhall space nearing completion and the remaining sites awaiting construction.