Bisset Adams creates site for Isogenica

Bisset Adams is designing genetic research company Isogenica’s first Web presence, which is scheduled to launch at the end of March.

The London consultancy has been briefed by the Cambridge biotechnology company to create a website that is accessible and easy to navigate. According to Bisset Adams designer Dan Barber, “We want to get away from the normal image of scientific companies as stuffy and impenetrable.”

Isogenica owns the patent for a scientific process involving “molecule libraries” that can be used in cancer testing and research. The website address will be www.isogenica.com.

There was no pitch for the £5000 job and Bisset Adams was appointed on the basis of recommendation.

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