Government fails to swat growing fly poster buzz

Following the playground diktat that scuffed trainers are cool and spanking new ones aren’t, global brands have sought to gain ‘street cred’ by adopting the practice of fly posting.

This form of advertising is, however, facing opposition from the Department of the Environment, Transport and the Regions. It says, in perfect Government vernacular: ‘The slightly risqué nature of fly posting is regarded by some as positive’.

Rapping big companies’ knuckles will surely only fuel the fire