JKR has redesigned the packaging for Young’s Waggledance honey beer. The revamp increases the prominence of its unusual name ‘without alienating its Young’s heritage’. The beer takes its name from the dance of the honeybee and the packaging is designed to communicate the humour of the brand. Its label maximises the use of colour, boosts the type size and features more prominent curved lines. JKR creative director Ian Ritchie says Waggledance has a core market of both serious and experimental beer drinkers. ‘We had to communicate its individual spirit,’ he adds.
Financial payments company Square was set up by Twitter founder and ex-CEO Jack Dorsey in 2009, and will now be known as Block.
The move aims to create a new agency model, according to the marketing group, specifically designed to help brands in a “dynamic media environment”.
Two immersive installations at Amy: Beyond the Stage from set designer Chiara Stephenson seek to show a different side of the troubled singer.
As the year draws to a close, here is our pick of festive and not-so-festive design events that are not to be missed in December.