JKR has redesigned the packaging for Young’s Waggledance honey beer. The revamp increases the prominence of its unusual name ‘without alienating its Young’s heritage’. The beer takes its name from the dance of the honeybee and the packaging is designed to communicate the humour of the brand. Its label maximises the use of colour, boosts the type size and features more prominent curved lines. JKR creative director Ian Ritchie says Waggledance has a core market of both serious and experimental beer drinkers. ‘We had to communicate its individual spirit,’ he adds.
Announced at this year’s Adobe Max conference, designers and illustrators will be able to use the image editing and design software on a touchscreen device in 2019.
Adobe’s latest piece of software enables designers, illustrators and artists to create lifelike oil and watercolour paintings on-screen using their stylus as a paintbrush, and also allows them to delete
Familiar symbols of music production such as play, pause and fast-forward were used alongside photographs of current students to create an “active” look.
The galleries in Great Missenden explore the life of the children’s author, who lived in the village – an inspiration for many stories – for 36 years.