JKR has redesigned the packaging for Young’s Waggledance honey beer. The revamp increases the prominence of its unusual name ‘without alienating its Young’s heritage’. The beer takes its name from the dance of the honeybee and the packaging is designed to communicate the humour of the brand. Its label maximises the use of colour, boosts the type size and features more prominent curved lines. JKR creative director Ian Ritchie says Waggledance has a core market of both serious and experimental beer drinkers. ‘We had to communicate its individual spirit,’ he adds.
Trademarks have been logged for the brand name Internacional Club De Futbol and an associated club crest.
Independent family brewer Badger has undergone a brand redesign, shifting the focus on to their local heritage, with the help of BrandOpus design agency. Founded in 1777, the brewery owned by
This week the Royal Mail began trialing a new postbox, heralding the first major design change in its 160-year history, prompting us to look at how it has developed.
We speak to Kelly Mackenzie, founding director at White Bear Studio, about new initiative SHAPE, how hard it is to break into the industry without connections, and the need to