JKR has redesigned the packaging for Young’s Waggledance honey beer. The revamp increases the prominence of its unusual name ‘without alienating its Young’s heritage’. The beer takes its name from the dance of the honeybee and the packaging is designed to communicate the humour of the brand. Its label maximises the use of colour, boosts the type size and features more prominent curved lines. JKR creative director Ian Ritchie says Waggledance has a core market of both serious and experimental beer drinkers. ‘We had to communicate its individual spirit,’ he adds.
Design studio SomeOne has given Parliament a rebrand to make it easier to access and use online, distinguishing it from the Houses of Parliament so it is centred around the
The fashion brand’s latest opening includes high tech features such as LED windows and touchscreen tables.
Developer Zach Lieberman and artist Molmol Kuo have launched an app that lets users create typography and graphics in their surroundings by using augmented reality technology.
The organisation, which gives the public access to hundreds of privately-owned houses and gardens across the UK, is looking to raise awareness, boost memberships and reveal itself as the UK’s