JKR has redesigned the packaging for Young’s Waggledance honey beer. The revamp increases the prominence of its unusual name ‘without alienating its Young’s heritage’. The beer takes its name from the dance of the honeybee and the packaging is designed to communicate the humour of the brand. Its label maximises the use of colour, boosts the type size and features more prominent curved lines. JKR creative director Ian Ritchie says Waggledance has a core market of both serious and experimental beer drinkers. ‘We had to communicate its individual spirit,’ he adds.
The Leeds-based restaurant has been given a new visual identity by Dutchscot, which plays on the theme of “togetherness” by combining traditional motifs from Yorkshire and Japan.
This week is national Refugee Week, a seven-day series of art, film, music and theatre events celebrating the contributions of refugees to the UK. We mark the
The publisher’s annual awards saw 2,100 design students submit book cover interpretations for Animal Farm, A Brief History of Time and Noughts & Crosses — a judging panel has whittled