Former Oven Digital managing director and Antirom founder, Nicolas Roope, has launched a new digital media group Chimpworks. It is backed by Ginger Television breakaway Monkey Kingdom and ad agency Mother.
Roope, who has founded Chimp with Oven’s Ian Tait and other members of the now defunct Oven stable, enlisted the help of ex-client Monkey, which has taken a stake in the group. Monkey, itself backed by Mother, will provide a guaranteed income and work for a set time.
Chimp will position itself as a Web and technology specialist for the TV production sector, producing content for websites, content management, rich media management and developing suites of applications, says Roope.
“The reason the Ginger people did so well is that they did really good creative work,” says Roope. “The main thing about this opportunity is the quality of work we will be doing.”
Roope says the new group will be free of the “sales-led, agency” mentality and may look to develop TV propositions with broadcasters for free, in exchange for licensing, sponsorship features and marketing revenue on the sites and applications it develops.