As an ex-client who has recently moved to a position with a consultancy, I was interested to read Matt Barnard’s article (DW 23 February). The pursuit of a variety of work was one of the key reasons for my move.
However, what no one mentioned, was how your whole self-perception changes and you are required, as an individual, to become a different animal altogether when you move from a position as a client to one at a consultancy.
When I meet potential clients I see a mirror-image of my former self. I have to say, as a client, you become completely embroiled in your brand and the market you compete in. The company you work for has a certain view of the brand and its consumers. It can be difficult to step back from that view, let alone accept another.
Until now I hadn’t truly appreciated how close you become to your brand and I can now see the real value that an external resource brings. As brand consultants, unfettered by the internal politics and unaware of the ins and outs of the company, we are a fresh pair of eyes.
I would also agree that corporate life is relatively safe in comparison – consultancies need to win business and retain business, and this is an ongoing process that can send your emotions on a rollercoaster ride.
Working for a consultancy also requires a huge amount of determination, brilliance and resilience. I would say life can be tougher as a consultant, but the highs are also so much greater.
Nine Yards Brand Consultants
Berkshire SL6 4JP