Ashleycarter has designed fashion brand Toby Pimlico’s first Web presence, which launches as a fully transactional site today. Toby Pimlico’s slogan t-shirts are popular with celebrities, such as Kate Moss and ZoÃ« Ball. The brand is based on the work of artist Toby Mott, a member of the anarchic 1980s art group The Grey Organisation. A new range of slogans, including ‘I do things I shouldn’t’ and ‘I must not chase the boys’, goes on sale this month and will be available through the website, along with underwear, children’s clothes and jewellery. According to Ashleycarter, the site is ‘deliberately uncorporate’ to reflect the artist’s roots and personality.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
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