Ashleycarter has designed fashion brand Toby Pimlico’s first Web presence, which launches as a fully transactional site today. Toby Pimlico’s slogan t-shirts are popular with celebrities, such as Kate Moss and ZoÃ« Ball. The brand is based on the work of artist Toby Mott, a member of the anarchic 1980s art group The Grey Organisation. A new range of slogans, including ‘I do things I shouldn’t’ and ‘I must not chase the boys’, goes on sale this month and will be available through the website, along with underwear, children’s clothes and jewellery. According to Ashleycarter, the site is ‘deliberately uncorporate’ to reflect the artist’s roots and personality.
Trademarks have been logged for the brand name Internacional Club De Futbol and an associated club crest.
Independent family brewer Badger has undergone a brand redesign, shifting the focus on to their local heritage, with the help of BrandOpus design agency. Founded in 1777, the brewery owned by
This week the Royal Mail began trialing a new postbox, heralding the first major design change in its 160-year history, prompting us to look at how it has developed.
We speak to Kelly Mackenzie, founding director at White Bear Studio, about new initiative SHAPE, how hard it is to break into the industry without connections, and the need to