Ashleycarter has designed fashion brand Toby Pimlico’s first Web presence, which launches as a fully transactional site today. Toby Pimlico’s slogan t-shirts are popular with celebrities, such as Kate Moss and ZoÃ« Ball. The brand is based on the work of artist Toby Mott, a member of the anarchic 1980s art group The Grey Organisation. A new range of slogans, including ‘I do things I shouldn’t’ and ‘I must not chase the boys’, goes on sale this month and will be available through the website, along with underwear, children’s clothes and jewellery. According to Ashleycarter, the site is ‘deliberately uncorporate’ to reflect the artist’s roots and personality.
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The old crest had not been touched since the 1970s and was seen by the club to not be communicating well in the modern world.