Tamagotchi, the “loveable” Japanese virtual pet, was launched this week at London’s Yo! Sushi restaurant. Like the plastic key-ring-sized pet itself, the launch was a demanding affair. Nurses in Carry On-inspired outfits dished out food, discipline and attention, the things that the pet most often demands. “Mad” scientists and their assistants gibbered away in cod Japanese. And Turning Japanese by The Vapours was played again, and again. The demands of DW’s own virtual pet proved equally tiring, and it had died by the next morning.
The Mayor of London will install 20 water fountains across the capital and make tap water more freely available, in a social design project that aims to discourage the public
The new identity has been designed by Prophet, while the electric motorsport series has been brought to life on-screen by DixonBaxi.
WPP has merged together five of its design consultancies under the name Superunion, ditching individual brands in a bid to “create more opportunities” for clients and employees.
The £1.4 million New Plastics Economy Innovation Prize has announced its second round of winners, which includes five, recyclable or biodegradable packaging materials.