It’s no mean feat to complete a marathon, as Bryan Edmondson, director at SEA Design, discovered when he didn’t. He was only yards from the finishing line of this year’s London Marathon when he passed out on the tarmac. Dehydration was the cause, and Edmondson spent the next four hours plugged into a drip. A bit gutting when it was all in aid of “charidy”. Not to be out done by a lack of fluid, Edmondson has taken to the streets again this weekend. However, this time his sights are set on a more accommodating finishing line, as this race is a half-marathon.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The exhibition includes banknotes baked in apple pie, dexterity tests for bank staff and a “Cold War calculator”.
The Curious Customs collection – created by London-based design studio NB – depicts traditions from cheese rolling to bog snorkelling.