New hospital unit to open

Still Waters Run Deep is developing an identity and promotional campaign for a new building soon to be opened by London’s Guy’s & St Thomas’ Hospital Trust.

Thomas Guy House, which is located close to London Bridge tube station, opens in June. It will specialise in non-emergency care. The consultancy was appointed to the project last month after a written proposals pitch.

The identity for the building itself, which will operate as part of Guy’s Hospital, “will be quite subtle”, says Anita Brightley-Hodges, managing and creative director at Still Waters Run Deep.

The associated poster and leaflet-based promotional campaign, which will also use the identity, will aim to raise the profile of the unit and reassure potential users that the hospital is not closing but expanding.