Nissel refocuses on identity

Contact lens and eye special-effects company Nissel has a new corporate identity created by Arthur King Consultants.

The logo for Nissel is based on a lens-like device superimposed over the N, says an Arthur King Consultants spokesman.

The company has simplified branding and introduced a new slogan, See the Future, while packaging for a new disposable contact lens product was also created by Arthur King.