Big T, Frazer Designers’ range of tape measures for Essex-based manufacturer Fisco Tools, goes on sale in the UK at the end of this month. Frazer Designers principal consultant Jonathan Knight says the tape measure’s ‘innovative’ features include an internal ‘shock absorber’ to protect the components if the product is dropped, a ‘holster clip’ and a moulded plastic end hook. Already launched in the US market as Big Johnson, export orders for Big T’s 5m and 8m measures are pending to Italy, France, Germany and Sweden.
The start-up has a new visual identity designed by Wolff Olins, one year after being embroiled in a host of scandals, and two years after its last brand was launched
Created by in-house designers, the store aims to have an “immersive” feel to help customers imagine products in their own homes.
From 20-23 September, London’s Designjunction takes place on the South of the River Thames, and will see installations, exhibitions, talks and its well-known fair spread across three venues including Doon
The education website now offers a more personalised teaching service for students aged three to 16+, and the new look hopes to represent this broader scope.