Big T, Frazer Designers’ range of tape measures for Essex-based manufacturer Fisco Tools, goes on sale in the UK at the end of this month. Frazer Designers principal consultant Jonathan Knight says the tape measure’s ‘innovative’ features include an internal ‘shock absorber’ to protect the components if the product is dropped, a ‘holster clip’ and a moulded plastic end hook. Already launched in the US market as Big Johnson, export orders for Big T’s 5m and 8m measures are pending to Italy, France, Germany and Sweden.
The supermarket’s selection, branded by Williams Murray Hamm, is aimed at those with allergies but also the health-conscious, and aims to celebrate rather than diminish “free from” food.
Design studio Someone has opted for “bright” colours, “oversized” graphics and a “decisive” tone of voice to create a range of print and digital assets in a bid to attract
The trainline has launched an awareness campaign around recycling and sustainability, and has commissioned illustrator Rebecca Sutherland to “upcycle” old newspapers and drink cans into intricate sculptures for it.
The organisation, which offers practical support and advice to children, young people, families and schools, has been given a new identity by Chromatic Brands in time for national Anti-Bullying Week.