Freeserve logs brand guardian

Creative Leap has seen off Coley Porter Bell in a final pitch to become Freeserve’s brand guardian, initially for a 12-month period.

The first stage will involve redesigning the Internet service provider’s product packaging and in-store communications. The first evidence of the group’s ‘integrated’ brand revamp is due to roll out in Freeserve’s ‘retail partner network’ from mid-summer.